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FRACTIONAL COMMERCIAL LEADERSHIP

Fractional Sales Leadership for Growing B2B Businesses in Northern Ireland & ROI.

We partner directly with founders of owner-managed contracting, manufacturing, and sub-contracting engineering firms who are personally trapped running the estimating process and need a scalable system to delegate growth.

Get the expertise, strategic drive, and pipeline architecture of an enterprise-level Sales Director—without the £80k+ full-time PAYE overhead.

Book a Commercial Discovery Call View Pricing & Frameworks

The Full-Time Executive Trap

Most SMEs hit a ceiling where they desperately need high-level sales management, structured pipeline tracking, and team accountability. But committing to a full-time, executive-level Sales Director introduces massive fixed costs, recruitment risk, and lengthy lead times.

You don't need a full-time salary hitting your cash flow every month; you need the strategic output, the CRM architecture, and a repeatable engine that drives revenue.

Full-Funnel Sales Architecture: Get, Keep, & Grow

As your fractional sales manager or leader, I imbed directly into your business to fix, optimize, and scale your commercial operations across the entire client lifecycle.

PHASE 01

Get Customers

Typical High-Value Output
  • Clean CRM pipeline tracking.
  • Defined outbound lead generation processes.
  • Fixed conversion leaks.
PHASE 02

Keep Customers

  • Setting up strict service level agreements (SLAs).
  • Account management structural design.
  • Client retention reporting systems.
Typical High-Value Output
  • Lower customer churn rates.
  • High-satisfaction client touchpoints.
PHASE 03

Grow Customers

  • Identifying hidden revenue in your existing data.
  • B2B cross-selling and up-selling frameworks.
  • Maximizing commercial contract margins.
Typical High-Value Output
  • Increased customer lifetime value (LTV).
  • Higher average order and contract values.

Is a Fractional Sales Director Right For Your Business?

The Owner-Led Bottleneck

You are the Managing Director, but you are currently acting as the primary sales manager, estimator, and closer, leaving you zero time to scale the business.

The Unstructured Sales Team

You have field or internal sales reps, but they lack a unified pipeline, consistent coaching, and clear KPI accountability.

The Data Disconnect

You know you have inquiries coming in, but you lack automated reporting, clear dashboard metrics, and visibility on your true conversion rates.

Let’s Fix Your Sales Pipeline

No long-term commitments, no recruitment fees, and no agency fluff. Just straight-talking, execution-focused sales leadership designed to unlock your next phase of growth.

Request a Free 30-Minute Commercial Audit