Sales Training &
Pipeline Architecture
Most sales training in Northern Ireland is fundamentally broken. It focuses on "soft skills"—building rapport, mirroring body language, and "smiling down the phone." While these are useful, they do not build scalable revenue engines.
At Data Point Digital, we don't just teach your team how to sell; we build the Pipeline Architecture that allows them to sell. We focus on the mechanics of the deal: qualification, data integrity, and the ruthless elimination of "maybe."
The "1-in-3" Rule
In previous roles, our methodology improved sales conversion from a standard 1-in-5 to a consistent 1-in-3 across retail and B2B sectors. This isn't luck; it's math.
Why Your Sales Team is Failing
If you are a Managing Director in the construction, wholesale, or professional services sector in NI, you likely face one of three problems:
- The "Quoting Machine" Syndrome: Your team is busy sending out quotes, but they aren't closing them. They measure success by "activity" rather than revenue.
- The CRM Graveyard: You have a CRM (HubSpot, Salesforce, or an Excel sheet), but the data is messy. Deals are listed as "Negotiating" when they should be "Closed Lost."
- Fear of the Phone: In a digital age, sales teams have forgotten the art of the direct telephone call. They hide behind email sequences and LinkedIn messages.
Our Training Curriculum
We strip sales back to the bone. Our training is delivered on-site or remotely, often involving "Live Fire" sessions where we make real calls alongside your team.
Module 1: Pipeline Architecture
Before we train the human, we fix the machine. We review your quoting tools and CRM. If your sales process takes 45 minutes to generate a price, your sales team will fail. We help you automate quoting to increase velocity.
Module 2: Lead Qualification (BANT)
We teach the ruthless application of BANT (Budget, Authority, Need, Timeline). Your team will learn how to disqualify bad leads early, saving hundreds of hours per year.
Module 3: The "No Fluff" Close
Northern Irish buyers appreciate directness. We teach a closing style that respects the prospect's intelligence. No high-pressure tactics, just logical progression to a decision.
Frequently Asked Questions
Do you do "on the road" field training?
Yes. With over 15 years of experience in Field Sales (door-to-door and B2B territory management), Roy Ringland can accompany your reps to identify where they are losing the deal in person.
Can you fix our CRM?
Absolutely. We don't just talk; we are technical. We can restructure your HubSpot or Salesforce pipeline to match the reality of your business flow.
What industries do you cover?
We specialize in "High Ticket" items. Construction, Manufacturing, Security, Facilities Management, and Professional Services. If you sell low-value retail items, we are likely not the right fit.
Stop Leaking Revenue.
Book a 30-minute audit of your sales process. We will tell you exactly why you aren't hitting your targets.
Book Strategy Call