Strategy &
Business Planning
A business without a plan is just a hobby. To scale, secure funding, or navigate the complex Northern Ireland market, you need a roadmap that is detailed, financial, and actionable.
We don't write "fluff" documents that sit in a drawer. We create Commercial Strategies. Whether you are applying for a "Go Succeed" grant, pitching to an angel investor, or just need to align your sales team for the year ahead, we provide the framework.
Funding Success
Our business plans are designed to meet the rigorous standards of NI banks and grant bodies (Invest NI, InterTradeIreland). We speak the language of "Risk Mitigation" and "Projected Cashflow" that lenders want to hear.
Our Strategic Services
1. The "Bank-Ready" Business Plan
If you are seeking a loan or investment, you need more than a good idea. You need a document that proves viability. We research your market size, analyze your competitors, and build 3-year financial projections (P&L, Balance Sheet, Cashflow Forecast).
2. Go-To-Market (GTM) Strategy
Launching a new product or expanding into the Republic of Ireland? You need a GTM strategy. We define your Ideal Customer Profile (ICP), set your pricing strategy, and determine the exact sales channels (Direct, Partner, Digital) needed to penetrate the market.
3. Sales & Operations Planning (S&OP)
Growth breaks processes. What worked at £1m turnover will break at £5m. We review your operational structure—your team, your tech stack, your logistics—and design a scalable architecture that can handle growth without chaos.
The "Cross-Border" Advantage
Northern Ireland is unique. We have access to both UK and EU markets. Roy Ringland has extensive experience managing territories across the entire island of Ireland (NI/ROI).
We understand the nuances of selling in Dublin vs. Belfast—the currency differences, the cultural shifts, and the logistical challenges. We build strategies that treat the island as a single economic unit while respecting regional differences.
Frequently Asked Questions
Can you help with grant applications?
Yes. We have experience with the templates and requirements for "Go Succeed" and other local enterprise initiatives. We know what the assessors are looking for.
How detailed are the financials?
Extremely. We don't just guess numbers. We build bottom-up forecasts based on realistic conversion rates and unit economics. These stand up to scrutiny.
Do you execute the plan?
We can. While this service is Strategy (Thinking), our "Growth Partner" retainer allows us to stay on board and help you Execute (Doing) the plan over 6-12 months.
Plan for Profit.
Don't launch without a roadmap. Book a consultation to discuss your strategic needs.
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