Social Growth &
Lead Generation
Most businesses in Northern Ireland treat social media as a bulletin board. They post "Happy Monday" or "Check out this job" and wonder why they get no sales.
At Data Point Digital, we treat social media as a **Sales Channel**. We don't care about "Likes"; we care about **Leads**. We implement structured strategies that turn scroll time into enquiry time.
Social Selling
In B2B, a LinkedIn message to the right Director is worth 1,000 Facebook likes. We teach your team how to use these platforms to open doors, not just post pictures.
Our Channel Strategy
1. LinkedIn (The B2B Powerhouse)
If you sell to other businesses, LinkedIn is non-negotiable. We optimize your personal and company profiles to act as landing pages.
- Profile Optimization: Rewrite headlines to focus on value, not job titles.
- Content Strategy: Ghostwriting thought-leadership posts for your Directors.
- Outreach: Safe, compliant strategies to connect with decision-makers.
2. Google Business Profile (Local SEO)
This is the most underrated tool in your arsenal. When someone searches "Sales Training NI," the map pack appears first. We aggressively manage your profile to ensure you rank #1.
- Review Management: Systems to generate 5-star reviews from happy clients.
- Updates: Weekly posts to signal activity to Google.
- Service Mapping: ensuring every service you offer is listed and searchable.
3. Facebook & Instagram Ads (PPC)
Organic reach is dead. If you want to reach 10,000 people in Belfast tomorrow, you have to pay. We manage highly targeted ad campaigns that put your offer in front of your exact demographic.
The "Consistency" Problem
The biggest failure in social media is starting strong and fading out. You post every day for a week, then get busy, and your page goes silent for a month. This signals to customers that you are closed or disorganized.
We solve this with **Managed Retainers**. We plan, write, design, and schedule your content a month in advance. Your brand remains active and visible, even when you are on holiday.
Frequently Asked Questions
Do you reply to comments?
Yes. Community management is part of the package. We reply to comments and forward genuine enquiries to your sales team immediately.
What budget do I need for ads?
We recommend a starting ad spend of at least £300/month (paid directly to Meta/LinkedIn) to see meaningful data. Our management fee is separate.
Can you train my staff to do it?
Yes. We offer "Social Handover" training where we set up the strategy and templates, then train your internal marketing junior to run the day-to-day.
Get Found. Get Leads.
Stop posting into the void. Let's build a strategy that generates revenue.
Start Growing