Resource Library
Sales Enablement Tools
Downloadable frameworks, checklists, and templates to standardize your sales process and launch products effectively.
ASSET MANAGEMENT
Essential Content Pack Checklist
Ensure every product launch has the necessary visual and written assets before going to market. Use a Digital Asset Management (DAM) system to organize these.
High-Res Images: Multiple angles, close-ups, and lifestyle shots.
Product Descriptions: Highlight key features, benefits, and technical specs.
Marketing Material: Brochures, social posts, and email templates.
Video Content: Showcasing the appliance/product in action.
GTM STRATEGY
Product Launch Planner
A comprehensive roadmap for Pre-Launch, Launch, and Post-Launch activities. Includes market research and competitor analysis.
Market Research: Define target audience, pain points, and existing solutions.
Positioning: Develop USPs and "Features, Advantages, Benefits" (FABs).
Enablement Tools: Create Case Studies, FAQs, and Competitive Battle Cards.
Internal Training: Ensure sales, support, and accounts are aligned.
GOAL SETTING
S.M.A.R.T Goals Template
Stop setting vague targets like "Sell more." Use this framework to set specific, trackable objectives.
Specific
Don't say "Increase sales." Say "Sell 3,000 units."
Measurable
Track weekly figures and conversion rates.
Achievable
Is the customer pool big enough?
Time-Bound
Set a deadline (e.g., "Next 12 months").
TRAINING
Pitch Cards & Training
Equip your team to handle objections and articulate value. Move beyond product features to "Features, Advantages, Benefits".
Pitch Card: Create a reverse checklist or A3 folded guide for reps.
Demo Kits: Ensure physical or digital demo assets are ready.
Objection Handling: Train on competitive landscape and alternatives.
Lead Qualification: Identify target accounts before outreach.