Chat with Roy

Growth Partner &
Sales Director

By Roy Ringland | Fractional Leadership | Updated Nov 2025

Most SMEs in Northern Ireland hit a "Glass Ceiling" at around £1M - £3M turnover. You are too big to manage everything yourself, but too small to afford a £80k+ Sales Director. That is where I come in.

I act as your Fractional Sales Director. I embed myself in your business for 1-4 days a month to build strategy, manage your sales team, and drive revenue—at a fraction of the cost of a full-time hire.

Accountability is Key

Strategies often fail because business owners get distracted by "putting out fires." My job is to hold you and your team accountable to the growth plan we agreed on. I am the squeaky wheel that keeps the engine moving.

What I Deliver

1. Sales Strategy & Planning

I don't just give advice; I build the roadmap. We define your target markets, set realistic revenue targets, and create the specific "playbooks" your team needs to hit them.

2. Team Management & Coaching

Sales teams need leadership. I join your weekly sales meetings, review pipeline data, and provide 1-on-1 coaching to underperforming reps. I help them close the deals they are stuck on.

3. Hiring & Recruitment

Need to expand the team? I handle the recruitment process. I write the job descriptions, interview candidates, and ensure you hire "hunters" not just "order takers."

Frequently Asked Questions

How much time do you spend with us?

Packages vary from "Advisor" (1 day/month) to "Director" (1 day/week). We tailor this based on your budget and aggressive growth goals.

Do you replace my current agency?

We can manage them for you. Often, business owners get bamboozled by agencies speaking jargon. We can sit in those meetings and ensure you are getting value for money.

Get Serious About Growth.

If you want 2025 to be your record year, you need a partner, not just a vendor.

Apply for Partnership