Data Analytics &
ROI Reporting
"I know that half of my marketing budget is wasted, but I'm not sure which half." This old adage is unacceptable in 2025. If you are a business owner in Northern Ireland, you cannot afford to guess.
Most agencies send you "Vanity Metrics"—likes, impressions, and clicks. These numbers stroke the ego but do not pay the bills. At Data Point Digital, we deal exclusively in **Commercial Metrics**: Cost Per Acquisition (CPA), Customer Lifetime Value (CLV), and Net Profit ROI.
The Data Disconnect
90% of SMEs we audit have Google Analytics installed, but only 10% have it configured to track actual revenue events (e.g., 'Quote Requested' or 'Purchase Completed'). We fix this gap.
Our Reporting Ecosystem
We build bespoke reporting infrastructure that connects your marketing spend (Google Ads, LinkedIn) directly to your sales outcome (CRM, Invoicing). This gives you a "Single Source of Truth."
1. The CEO Dashboard
You don't have time to log into Google Analytics, Facebook Ads Manager, and HubSpot separately. We build a unified Looker Studio Dashboard that pulls live data from all sources into one screen.
- Total Spend vs. Total Revenue (Live)
- Sales Pipeline Velocity
- Lead Source Attribution (Where did the money come from?)
2. Automated Quoting Tools
Speed kills the competition. In previous roles (e.g., Taranto), we developed automated pricing tools that reduced estimating time from hours to minutes. We can build custom calculators for your website or internal team that:
- Capture customer requirements instantly.
- Apply complex logic (materials, labour, margin).
- Generate a PDF quote immediately.
3. Sales Visibility & Forecasting
Can you predict your revenue for Q3 next year? With our forecasting models, you can. We analyze your historical conversion rates and average order values to build a predictable revenue model. This is essential for securing bank funding or investment.
Why "Data Derived Decisions" Matter
When you make decisions based on gut feeling, you are gambling. When you make decisions based on data, you are investing.
For example, we might discover that your LinkedIn Ads cost £50 per lead, while your Google Ads cost £100. However, the Google Ads leads convert at 40%, while LinkedIn converts at 5%. The data proves that the "expensive" Google leads are actually more profitable. Without this granularity, you would cut the wrong channel.
Frequently Asked Questions
Do I need expensive software?
Not necessarily. We often build powerful dashboards using free tools like Google Looker Studio, connected to Google Sheets or low-cost CRMs like HubSpot Free. We scale the tech to your budget.
Is my data secure?
Yes. We adhere to strict GDPR compliance protocols. We set up the systems, but you own the data. We never hold your customer lists on our own servers.
Can you connect my old legacy system?
Usually, yes. If your system has an API or can export CSVs, we can visualize the data. We have experience dealing with legacy construction and manufacturing ERPs.
See Your True Numbers.
Book a demo of our reporting dashboards. We'll show you exactly what you've been missing.
Request Demo